ĐÁNH GIÁ CÁC YẾU TỐ THÚC ĐẨY HÀNH VI TIÊU DÙNG XANH CỦA NGƯỜI DÂN HÀ NỘI

Abstract

Green consumption is a trend among consumers today, reflecting consumers’ increasing awareness and responsibility for the common sustainable development of every country and the world. The study uses expert and weighted sum methods to analyze and evaluate the factors promoting green consumption behavior of people in Hanoi. The research results show four main factors promoting green consumption behavior: People’s awareness, Availability of green products, Concern for the environment, and Social influence. People’s awareness is the factor that has the strongest impact and promotes green consumption among people in Hanoi. Next are the factors of Availability of green products, Social influence, and Concern for the environment. By assessing such factors, policymakers, environmental organizations, and green consumption businesses can understand that it is necessary to strongly increase social influence and activities that demonstrate environmental concerns. This is the most important issue today to further promote green consumption behavior among Hanoians and the community.